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PLDT Home prevails at the 58th Anvil Awards as the most-awarded company this year, taking home the
highly prestigious Platinum and Grand Anvil citations for their impactful advocacies and campaigns.
“We at PLDT Home are grateful for and humbled by the recognition of the Public Relations Society of the
Philippines’ highest awards of Platinum and Grand Anvils bestowed on our purpose-driven campaigns.
Some of our winning initiatives, like Madiskarte Moms PH and #UsapTayo, may have been conceived
and launched during the COVID-19 pandemic, but their positive impact on the lives of Filipinos
continues,” said Cheryl P. Loyola, PLDT Home Assistant Vice President and Head of Public Relations and
Influencer Management.
“With our customer-focused digital innovations and campaigns, PLDT Home has been enabling families
to create opportunities, work productively, expand knowledge, pursue passions, and build meaningful
relationships,” Loyola added.
The big winner of the most prestigious Grand Anvil is Madiskarte Moms PH, a Facebook community
powered by PLDT Home. Launched at the height of the COVID-19 pandemic, MMPH became a safe
space for “mompreneurs” who own and operate their businesses at home. Now with over 150,000
members, the community gives mompreneurs, partners, and suppliers opportunities to start, manage
and grow their online home businesses.
Meanwhile, PLDT Home’s #UsapTayo campaign, which was launched during the run-up to the 2022
Philippine presidential elections, won the sought-after Platinum Anvil. As a brand that advocates for
strong and meaningful connections at home, PLDT Home – through the #UsapTayo campaign —
encouraged Filipinos to foster a safe space where families can speak up and listen with a heart,
especially during the elections.
President Harold Geronimo, Stratworks, Inc. Managing Director Mark Christian Parlade, PLDT Home
Head of Digital Content Marketing Mabie Encarnacion, PLDT Home Manager for Fixed Wireless Postpaid
Kat Yulo, PLDT Home AVP and Head of Digital Services Janice Lagaso, PLDT Home Senior Manager for
Marketing Communications Linette Garcia-Perez, PLDT Home Product Manager for Entertainment Tin
Rementilla, PLDT Home PR Manager and Community Lead for MMPH Daphne Gripal, PLDT Home Digital
Marketing Specialist Elaine Lara, Former Secretary of Trade and Education, Former DTI and DepEd
Secretary and Alliance Global Group Independent Director Jesli A. Lapus, PLDT Home AVP and Head of
Public Relations and Influencer Management Cheryl Maxine Loyola, PRSP Trustee and Chairperson 58th
Anvil Awards Georgina “Joji” Banzon, and Global Alliance for Public Relations and Communication
Management President and CEO Justin Green
Another victorious initiative at the Anvil Awards from PLDT Home was the Gawad Madiskarte 2022, an
awards ceremony celebrating the most inspiring and successful members of Madiskarte Moms PH.
In the same vein of supporting women entrepreneurs, PLDT Home’s Home Biz program was cited for its
contribution in helping micro, small, and medium entrepreneurs (MSMEs) all over the Philippines
through digital inclusion and by providing them platforms and tools to grow their businesses.
Also winning an Anvil Award was PLDT Home’s flagship campaign dubbed, “Do It Better,” which touted
how the fastest broadband enables Filipinos to pursue their passions and become the best that they can
be powered by the strongest fiber connections at home.
Manager Marist Marquez, Digital Marketing Manager and Head of Digital Content Mabie Encarnacion-
Engco, AVP and Home Biz Product Head Venancio Felix Valencia, Brand Activation Manager JV Medrano,
and Marketing Communications Senior Manager Linette Garcia-Perez.
Lastly, the brand’s focus on innovations, especially in the home, led its Next Upgrade PH campaign to
also win an Anvil Award. Next Upgrade PH highlights PLDT Home’s initiatives to inform, educate and
engage Filipinos in building the future of Smart Home. The campaign’s YouTube series feature tech
content creators and hosts Justin Quirino, Bea Chu, and Jaime Buñag, who discuss and review the latest
in smart home devices and electronics. Complimenting the video platform on YouTube, Next Upgrade
PH also reaches out to a wider audience through its digital magazine.
As a result of the numerous titles that they earned throughout the awards ceremony held on March 8 at
the Marriott Grand Ballroom, Newport City, PLDT and Smart Communications, Inc. scored a three-peat,
bagging the coveted Company of Year distinction for the third straight year.
Product Manager for Entertainment Kristine Rementilla, Digital Marketing Specialist Christine Jane Sab,
Brand Equity Manager Eason de Guzman Jr., AVP and Head of Digital Services Janice Lagaso, Senior
Product Manager and Head of Fixed Wired Broadband Irwin de Guzman, VP and Head of Digital Services
Evert Chris Miranda, and FVP and Group Head of Corporate Communications at PLDT and Smart Cathy
Yang.
The Anvil Awards are an annual set of awards given by the Public Relations Society of the Philippines,
the country’s premier organization for public relations professionals, to brands and agencies for the
most excellent and outstanding public relations initiatives and campaigns in a given year.
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PLDT Home Biz offers complete e-commerce solution for your business
